MARKETING
JOURNAL OF MARKETING
One Year Subscription - 6 issues
P 18,540.00 - Print Edition
P 16,080.00 - Digital Edition
P 18,840.00 - Print + Digital Edition
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
JOURNAL OF PUBLIC POLICY & MARKETING
One Year Subscription - 4 issues
P 12,160.00 - Print Edition
P 10,660.00 - Digital Edition
P 12,340.00 - Print + Digital Edition
THE JOURNAL OF PUBLIC POLICY & MARKETING addresses the dynamic relationship between marketing and the public interest. Each issue features a wide-ranging forum for the research, findings, and discussion of marketing topics related to business and government, including issues on innovation, economic development, globalization, ecology, safety and security, and nutrition and health among many others.
JOURNAL OF INTERNATIONAL MARKETING
One Year Subscription - 4 issues
P 15,340.00 - Print Edition
P 13,420.00 - Digital Edition
P 15,580.00 - Print + Digital Edition
Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.
JOURNAL OF MARKETING RESEARCH
One Year Subscription - 6 issues
P 18,040.00 - Print Edition
P 15,580.00 - Digital Edition
P 18,340.00 - Print + Digital