TOURISM
MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY
AUTHOR: ZENAIDA LANSANGAN-CRUZ
PUBLICATION DATE: 2019
PAPERBACK: P 3,010.00
This book is an introductory book for students taking tourism and hospitality courses. This book describes the workings, operations and integrative activitites of major stakeholders in the tourism and hospitality industry; privides an in-depth study of the nature and distinctive characteristics of each sector of the entire tourism industry focusing on the management, organization, and planning of business strategies for various entitites in the local setting; analyzes the possible impacts of external factors and trends on the different industry sectors; explains client profiling and travel motivations; discusses the mangement and marketing of service-oriented business organizations adn identifies the employment opportunitues available in each sector and the corresponding qualifications for the jobs. This book follows an outcome-based approach, with learning outcomes presented at the beginning of each chapter, a summary, discussion questions, chapter activities, and a chapter quiz at the end of the chapter.
TOURISM POLICY PLANNING
AUTHOR: REIL G. CRUZ
ISBN:
PUBLICATION DATE: 2022
PAGES:
PAPERBACK: P 2,630.00
Tourism Policy Planning and Development replaces the Tourism Planning and Development which came out in 2014. This textbook emphasizes practical tips in terms if assessing tourist sites and prioritizing them for development. This textbook contains suggestions on how a tourism plan could be successfully implemented. In keeping with the times, the author included chapters on sustainable development goals, disaster risk reduction and management, and quality assurance, all in the tourism context. He also provided concrete ideas on on-site planning and facilities development, visitor management, and negative impact mitigation measures. In writing the textbook, the author referred to published works, particularly the Department of Tourism's Tourism Guidebook for Local Government Units and its supplemental readings. Nevertheless, he infused this work with insights from his professional experience. While this is an update, the author thinks that the reader will find it most beneficial when used together with the 2014 version.
HERITAGE TOURISM
AUTHOR: DANNY ARANETA CABULAY
ISBN:
PUBLICATION DATE: 2021
PAGES:
TEXTBOOK: P 2,730.00
This textbook provides a substantive approach to the study of heritage tourism as it incorporates critical functions of visitor management, itinerary planning, conservation, documentation, and restoration as well as equally important functions of product development and innovation, marketing, financial viability, and community involvement.
TOURISM SUPPLY CHAIN MANAGEMNET
AUTHOR: HAIYAN SONG
ISBN:9780415581561
PUBLICATION DATE: NOV. 14, 2011
PAGES: 220
PAPERBACK: P 6,500.00
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals.
This significant and timely volume is the first to apply supply chain management theories and practices in the context of tourism. By doing so the book offers insight into the relationships between tourism enterprises, how coordination across organizations can be effectively achieved and how business performance can be improved. It provides comprehensive and systematic coverage of modern supply chain management concepts and methodologies applied to the tourism and hospitality industries. The text covers key issues and principles including: marketing and product development, demand forecasting, supplier selection and management, distribution channels, capacity management, customer relationship management, tourism supply chain competition and coordination, and e-tourism.
FUNDAMENTALS IN LODGING OPERATION
AUTHOR: PO
ISBN: 9786210443547
PUBLICATION DATE: 2023
PAGES:
TEXTBOOK: P 2,855.00
This textbook is written based on theoretical knowledge, developed skills, and firsthand experiences of the author It is about the Fundamentals of Lodging Operations. It includes lessons that are essential for students and professionals who are in the hospitality industry and are seeking quality information that can expound their knowledge and broaden their horizons.
This textbook also includes individual assessments to evaluate the knowledge that has been gained after reading or studying every lesson. There are also collaborative activities, which are intended to promote teamwork and soft skills necessary to be a hospitality professional.
TOURISM AND HOSPITALITY MARKETING
AUTHOR: MARIA CRISELDA G. GATCHALIAN-BADILLA, Ph.D
ISBN: 9786210441260
PUBLICATION DATE: 2021
TEXTBOOK: P 2,890.00
Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. This book explains the concepts logically and straightforwardly, incorporating relevant local examples and personal stories. This revised edition includes a discussion on sharing economies, digital technology, and contemporary issues that surfaced in recent years. With the author's vast experience, the context of marketing in tourism and hospitality has been well developed, localized, and differentiated from the traditional consumer marketing books available. This textbook serves as a compact reference for developing a simple marketing plan.
ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY
AUTHOR: EUNICE MARETH Q. AREOLA, Ph.D
RONALD G. MANZANO, DBA
FERNANDO V. TRINIDAD III, DBA
ISBN: 9786210434644
PUBLICATION DATE: 2021
PAGES:
TEXTBOOK: P 2,935.00
The application of the complex yet very relevant world of entrepreneurship is explored in the context of the exciting and valuable tourism and hospitality industry. This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy. With the help of this textbook, students will acquire the critical skills, knowledge, attitudes, and performance outcomes, which are necessary to develop a feasible business plan. In the end, the showcasing of this business ideation will capture an initiative that is mindful of creative venture opportunity seeking; responsible stakeholder governance on both technical and legal standpoints; and a triple bottom line sustainable business strategy. Local and international introductory and assessment mini cases will highlight the practical application of theories and concepts that will be discussed throughout this textbook.
RESEARCH IN TOURISM
AUTHOR: GRANT B. CORNELL, DARYL ACE V. CORNELL, PhD, JAME MONREN T. MERCADO
ISBN: 9786210429473
PUBLICATION DATE: 2021
PAGES:
PAPERBACK: P 2,820.00
TOUR AND TRAVEL MANAGEMENT
AUTHOR: MARICEL D. HERRERA, PhD,
FERDINAND DONDI C. OCAMPO,
LUZVIMINDA O. TUGADE, CGSP
ISBN: 9786210403817
PUBLICATION DATE: 2021
TEXTBOOK: P 3,103.00
A travel agency performs a substantial and essential function in the complete process of advancing and advocating tourism in the country or at a destination. Given this role, writing a book about the subject matter becomes a significant task for the authors. This textbook, Tour and Travel Management, elucidates the different travel agency operations concepts efficiently. It makes the concepts simpler for not only the tourism management students, but also the working professionals to understand the subject.
This textbook is a practical guide for students and business enthusiasts, with chapters discussing the tour and travel management cycles and travel agency marketing, and covers timely and relevant subject matters on tour and travel agency business
TRANSPORTATION MANAGEMENT 2020
AUTHOR: LYN U. DONESSA, PhD, LILIBETH C. ARAGON, PhD, MARIA CRISTINA N. ASUNCION, APRIL GRACEM. SACUEZA
ISBN: 9786210403817
PUBLICATION DATE: 2020
PAGES:
PAPERBACK: P 2,717.00
This textbook provides students and teachers with vital information regarding air, land, and sea transportation, as well as their intricate interrelationship within the tourism market.
The textbook examines the structure, functions, and practices of each transportation sector in the travel and tourism industry. It encompasses all forms of transportation (land, air, and sea), travel intermediation, tourism business, trends, impacts, and prospects that may influence tourism and hospitality in the future.
This textbook also covers background and history of transportation, emphasizing its basic function and relevance in sectoral industries and the society at large.
This textbook is presented in a concise, accessible, and engaging style that takes into account practicality in the Philippine context. This is a valuable resource for students studying tourism, hospitality, and transportation management.
INTRODUCTION TO COMMERCIAL RECREATION AND TOURISM: AN ENTREPRENEURIAL APPROACH
AUTHOR: JOHN C. CROSSLEY
ISBN: 978-1571679031
PUBLICATION DATE: JAN. 8, 2018
PAGES: 392
PAPERBACK: P 9,380.00
John C Crossley earned a master's degree from the University of Georgia and a doctorate from the University of Utah, where he specialized in commercial recreation and tourism. He found it was serious fun to teach college students about the profession while at North Texas State, the University of Utah, and Fresno State University, where he served as Department Chair. During these years, John held summer jobs and part-time jobs as a water theme park operations manager, tour company owner/manager, and co-founder of a retail ski shop. Although he has numerous publications and presentations to his credit, Crossley considers his top achievement to be the lead author of the best-selling college text Introduction to Commercial Recreation and Tourism.
THE TOURISM SYSTEM
AUTHOR: ROBERT C. MILL, ALASTAIR M. MORRISON
ISBN: 9780757599767
PUBLICATION DATE: AUG. 14, 2012 - 7TH EDITION
PAGES:
PAPERBACK: P 10,460.00
TOURISM IMPACTS, PLANNING AND MANAGEMENT
AUTHOR: PETER MASON
ISBN: 9780367221621
PUBLICATION DATE: JUL. 22, 2022
PAGES: 318
PAPERBACK: P 4,100.00
Tourism Impacts, Planning and Management is a unique text, which links the three crucial areas of tourism: impacts, planning and management.
Tourism impacts are multifaceted and are therefore difficult to plan for and manage. This title looks at all the key players involved – be they tourists, host communities or industry members – and considers a number of approaches and techniques for managing tourism impacts successfully.
Now in its Fourth Edition, this bestselling text has been fully revised to include:
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new material on overtourism, dark tourism, child sex tourism in South East Asia, festival tourism, regional development and Artificial Intelligence
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updated tourism data and statistics
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new case studies on the economic impacts of tourism in France, the 20 places most reliant on tourism in 2018, Fáilte Ireland’s survey of good environmental practice in the industry, corporate social responsibility, as well as the above topical issues in tourism
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an updated Companion Website that includes PowerPoints, video and web links and a case study archive.
TOURISM MANAGEMENT AN INTRODUCTION - 3RD EDITION
AUTHOR: CLARE INKSON, LYNN MINNAERT
ISBN: 9781529758467
PUBLICATION DATE: SEP. 2022
PAGES: 480
PAPERBACK: P 6,785.00
This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its notable, and in some cases lasting, impacts on the tourism industry.
The text features new mini-case studies (snapshots) and international case studies from countries around the globe including USA, Saudi Arabia, India, China, New Zealand, Australia, Namibia and the UK. It discusses the latest trends in transport, hospitality, attractions and the travel trade and includes examples from major tourism companies including Trip.com, TUI and Airbnb.
The book is suitable for students who are starting their tourism studies as part of their college or university education.
THE ECONOMICS OF RECREATION, LEISURE AND TOURISM - 6TH EDITION
AUTHOR: JOHN TRIBE
ISBN: 9780367230838
PUBLICATION DATE: APR. 24, 2020
PAGES: 496
PAPERBACK: P 5,168.00
One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world.
It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action.
This sixth edition has been revised and updated to include:
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recent and time series international economic data to provide a sense of the dynamics of world economies
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topical analysis to aid decision making for industry, governments and pressure groups
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a renewed emphasis on environmental and climate change issues
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new and revised international case studies that demonstrate theoretical principles of economics as applied to the sector
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a companion website with PowerPoint slides.
MACRO PERSPECTIVE OF TOURISM AND HOSPITALITY
AUTHOR: ZENAIDA LANSANGAN-CRUZ
ISBN:
PUBLICATION DATE: 2018
PAGES:
PAPERBACK: P 2,785.00
This book is designed as an introductory textbook for tourism and hospitality students of the different colleges and universities offering tourism and hospitality courses. It will also be helpful for tourism faculty, persons involved in national, regional, and international tourism and hospitality associations, in transportation, accommodation, food and beverage, entertainment, tour operation, travel agencies, and as an in-service training course for personnel employed in the tourism and hospitality field. The text has been researched and developed with a conceptual framework in mind that is based on my experiences in teaching tourism subjects at the college and graduate levels and in in-service situations. The theories, concepts, and principles presented in the book came from several sources books, travel journals, interviews, observations, discussions, speeches, and papers presented at national, regional, and international seminars and conferences. The references at the end of each chapter have been carefully selected and include the most authoritative publications on the subject.
SUSTAINABLE TOURISM
AUTHOR: REIL G. CRUZ
ISBN:
PUBLICATION DATE: 2019
PAGES:
PAPERBACK: P 2,765.00
This book consists of eleven chapters, presented in outcome-basededucation (OBE) format, with learning outcomes and discussion questions. This book is intended as a textbook for BS Tourism Management students, and as a reference material for local tourism offi cers. Of practical value to any user of this book are the chapters on tourism impact assessment, mitigation, and monitoring. Useful tips are provided on responsible tourism operations, and tourist behavior, sustainable and inclusive design of facilities, and engaging stakeholders in tourism planning and development. The busy educator will benefi t from ac