DIGITAL MARKETING STRATEGY: AN INTEGRATED APPROACH TO ONLINE MARKETING - 2ND EDITION
AUTHOR:  SIMON KINGSNORTH 
ISBN:  978-0749484224
PUBLISHED: APR. 30, 2019
PAGES: 384, PAPERBACK 
PRICE: P 4,700.00
EBOOK: p 1,840.00

There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies